The brief

Brikk started in a shared studio with two sewing machines and a clear idea: honest clothes for people who build things from nothing. They needed a brand that felt earned, not bought.

The approach

We built the identity around heavy type, raw photography and a tight black palette. Every piece of the system can be printed cheaply, stamped on a box or stitched into a label.

The result

A brand that looks the same on a hang tag as it does on a phone screen. The new site launched with the first collection and sold out the opening drop in four days.